Privacy Policy

Last Updated: March 2026

Color This Moment, operated by Due North Studios, LLC ("we," "our," or "us"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and safeguard your information when you use our service.

1. Information We Collect

1.1 Information You Provide

  • Account Information: Email address and name
  • Payment Information: Processed securely by Stripe (we do not store full card details)
  • Shipping Information: Mailing address for physical print orders
  • Communications: Messages sent to customer support

1.2 Content You Upload

  • Photos and images you upload to generate coloring pages
  • Generated coloring page artwork and assembled PDF books

1.3 Automatically Collected Information

  • Usage Data: Pages visited, features used, generation history
  • Device Information: Browser type, operating system, IP address
  • Analytics Data: Session duration, feature interactions
  • Cookies and Similar Technologies: See Section 7

2. How We Use Your Information

We use your information to:

  • Provide, operate, and maintain the Color This Moment service
  • Process your photos and generate coloring book pages
  • Manage user accounts and authentication
  • Process payments and fulfill print orders
  • Send transactional emails (order confirmations, download links)
  • Provide customer support
  • Detect, prevent, and address fraud, abuse, or technical issues
  • Improve service reliability and performance
  • Send marketing communications (only where permitted or with consent)
  • Comply with legal and regulatory obligations

3. How We Share Your Information

3.1 Service Providers

We share data only with trusted service providers necessary to operate the service, including:

  • Stripe: Payment processing
  • Cloud Infrastructure Providers: Secure hosting and storage
  • Image Processing Providers (such as Replicate and, if enabled, Google Gemini via AI Gateway): Image-to-line-art conversion
  • Shipping Carriers: Delivery of physical print orders
  • Email Services: Transactional and marketing communications

All providers process data under contractual confidentiality and security obligations.

3.2 Legal Requirements

We may disclose information if required by law, regulation, legal process, or governmental request.

3.3 Business Transfers

In the event of a merger, acquisition, or asset sale, personal data may be transferred as part of the transaction.

3.4 With Your Direction

We may share information where you explicitly request or authorize us to do so.

We do not sell personal information.

4. Data Retention

4.1 Account Data

Retained while your account is active and for a limited period thereafter as required for legal, accounting, or dispute-resolution purposes.

4.2 Generated Content

Coloring pages and assembled PDFs are stored in your account until you delete them or close your account.

4.3 Uploaded Photos

Uploaded photos are processed to generate the requested coloring pages and may be sent to one or more third-party image processing providers that we use from time to time (such as Replicate and, if enabled, Google Gemini via AI Gateway). We do not use your uploaded photos to train or fine-tune our own machine learning models. Third-party providers may process and retain limited request/response data for security, abuse prevention, or legal compliance under their own terms and privacy policies. Photos are stored securely and associated with your account.

4.4 Transaction Records

Retained as required by applicable accounting and tax laws (typically up to 7 years).

5. Your Rights & Choices

Depending on your location, you may have the right to:

  • Access: Request a copy of your personal data
  • Correction: Update or correct inaccurate information
  • Deletion: Request deletion of your account and associated data
  • Portability: Receive your data in a structured format
  • Restriction or Objection: Limit certain processing activities
  • Marketing Opt-Out: Unsubscribe via any marketing email

To exercise these rights, contact: colorthismoment@duenorthstudios.com

6. Data Security

We implement appropriate technical and organizational security measures, including:

  • Encryption in transit (HTTPS/TLS)
  • Encrypted storage for sensitive data
  • Secure authentication and password hashing
  • Access controls and monitoring
  • Regular security updates

No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

7. Cookies & Tracking Technologies

7.1 Essential Cookies

Required for authentication and core functionality.

7.2 Analytics Cookies

Used to understand how users interact with the service.

7.3 Preference Cookies

Store user preferences and settings.

You can control cookies through your browser settings, though disabling some cookies may affect functionality.

8. Children's Privacy

Color This Moment is not directed to children under 13. We do not knowingly collect personal data from children without parental or legal guardian authorization. If we become aware that such data has been collected, we will take steps to delete it promptly.

9. Image Processing & Machine Learning

9.0 Providers We May Use

We may use different third-party image processing providers over time, including Replicate and, if enabled, Google Gemini via AI Gateway. The provider used for a given request may vary based on availability, quality, cost, and product configuration.

9.1 Model Training

We do not use your uploaded photos or generated coloring pages to train or fine-tune our own machine learning models. When Gemini is used, we configure paid-tier access. Under Google's paid-tier terms, prompts and responses are not used to improve Google products. For all providers, handling of customer content is subject to each provider's terms and privacy commitments.

9.2 Technical Improvements

We may analyze aggregated and anonymized technical metadata (such as processing parameters and error rates) to improve system performance and reliability. This data cannot be used to identify individual users or reconstruct uploaded content.

9.3 Provider Policies

For more information about third-party provider practices, review the provider policies directly:

10. Third-Party Links

Our service may contain links to third-party websites. We are not responsible for the privacy practices of those external sites.

11. California Privacy Rights

California residents have rights under the CCPA, including:

  • The right to know what personal data is collected
  • The right to request deletion
  • The right to opt out of sale (we do not sell data)
  • The right to non-discrimination

12. European Privacy Rights (GDPR)

EU/EEA residents have rights including:

  • Access, rectification, and erasure
  • Data portability
  • Restriction or objection to processing
  • Lodging a complaint with a supervisory authority

Legal Bases for Processing:

  • Contractual necessity: Providing the service
  • Legitimate interests: Security, fraud prevention, service reliability
  • Consent: Marketing communications
  • Legal obligations: Compliance with applicable laws

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Material changes will be communicated via:

  • Email notification (where appropriate)
  • Prominent notice on our website
  • Updated "Last Updated" date

Continued use of the service after changes constitutes acceptance.

14. Do Not Track

We do not currently respond to "Do Not Track" browser signals, as no uniform industry standard exists.

15. Data Breach Notification

If a data breach affecting personal information occurs, we will notify affected users and relevant authorities as required by law.

16. Contact Us

For privacy-related questions or to exercise your rights:

By using Color This Moment, you acknowledge that you have read and understood this Privacy Policy.